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Ali has worked with Global Switch since 2009 and joined as Group Director, Marketing and Communications in 2010, bringing with her over 20 years of B2B marketing expertise.

Career

Prior to joining Global Switch Ali held senior Marketing and Communications roles with a number of the UK’s leading commercial property and real estate consultancies where she focused on business development, digital strategy and engagement, brand management, and client retention initiatives.  She built up an impressive track record of shaping and delivering full marketing programmes, as well as delivering new processes and systems. Her marketing career started at an international legal practice in London, prior to which she held positions working in Fixed Income for Goldman Sachs and Swiss Bank International.

Ali is a member of the Chartered Institute of Marketing.

Responsibilities at Global Switch

Ali’s main focus at Global Switch is the development and promotion of the brand and providing strategic direction on marketing Global Switch’s solutions and services as well as highlighting the benefits of our best in class operational processes of our mission-critical data centres.  In her Group role she leads the marketing and communication strategies across all European and Asia-Pacific data centres, and is also responsible for raising awareness of Global Switch’s developments to national and international customers and prospects.