Ali has worked with Global Switch since 2009 and joined as Group Marketing and Communications Director in 2010, moving to her current role of Group Director, Brand and Communications in 2021.
Following a career in the banking sector working in Fixed Income for Goldman Sachs and Swiss Bank International, Ali’s marketing, communications and business development career started in the late 80’s when she joined an international legal practice in London. In the early 90’s Ali moved into the property sector gaining invaluable marketing and business development experience working as Marketing Director for a number of the leading UK commercial real estate agents. Ali, who is a member of the Chartered Institute of Marketing, has extensive experience of brand management and communications.
Ali’s main focus at Global Switch is the development and promotion of the brand and providing strategic direction on communicating Global Switch’s product portfolio including the mission-critical data centre environments. In her Group role she leads the brand and communication strategies across all European and Asia-Pacific data centres.